The 15 Best Things to Do in SoHo NYC – The Complete Guide 2024

The Best Attractions & Places in SoHo NYC

SoHo stands for South of Houston and is a world-famous shopping paradise and artist district in Manhattan, NYC. Bordered by Houston Street, Lafayette Street, and the western part of Broadway, you’ll find a lovely, bright part of the city that has become world-renowned, in part because it has been a backdrop for so many films and commercials.

By the way: you’ll find many more New York City spots in our Loving New York travel guides!

My TOP 5 Things to Do in SoHo

SoHo is famous for so many reasons. There are a bunch of attractions, stores, and restaurants that it can be overwhelming especially if it’s your first time visiting. It’s a popular neighborhood and it’s very busy throughout the whole year. Here’s a list of what we highly recommend:

TOP 5 Things to Do Soho NYC

  • Have breakfast at 12 Chairs – This restaurant serves Israeli breakfast and is popular among the locals. 12 Chairs is one of our go-to SoHo breakfast spots and has always been exceptional. (56 MacDougal St, New York, NY 10012)
  • Check out the amazing cast-iron architecture – SoHo is known for its amazing cast-iron architecture. It’s everywhere in the neighborhood, especially along Broadway. (Broadway and Prince St.)
  • Go shopping on Broadway – This street is filled with many stores and boutiques. You’ll find our favorite vintage store, Vintage Twin along this street. (597 Broadway)
  • Museum of Ice Cream – The interactive museum in the middle of Broadway is not only a hit on social media. There’s so much to discover and taste, you’ll love it.
  • Visit the NYC Fire Museum – Learn the history of the New York Fire Department. The NYC Fire Museum is great for families with children and worth the visit. (278 Spring St, New York, NY 10013)

Where is SoHo NYC located?

As you can see on the map below SoHo is located right in the center of Downtown Manhattan. From here, the Meatpacking District as well as the Brooklyn Bridge and Lower Manhattan are within walking distance. Neighboring Districts are Greenwich Village, Little Italy, Nolita, Tribeca and Hudson Square.

SoHo NYC Map

How to Get To Soho in New York

Metro: There are multiple trains that you can take to the neighborhood: You can take the following subway lines to get to SoHo NYC:

  • R W N Q to Prince Street
  • B D F M and to Broadway-Lafayette St
  • 4 6 and A C E to Spring St
  • 1 2 to Houston St
  • 1 2 or 4 6 or J Z or A C E or N Q R W to Canal St

The 15 Best Things To Do in SoHo NYC

SoHo NYC is filled with a bunch of activities and events. There’s always something going on here. Our TOP 5 above are things we highly recommend but to be honest that list doesn’t stop there. There’s something for everyone in this wonderful neighborhood. Depending on the time of the year, SoHo can be filled with seasonal pop-up shops or activities on the street. If you’re into photography, this is a great place to photograph as well.

Wondering what to do in Soho NYC? Here’s my list of things I personally recommend you do!

These are the attractions worth checking out in Soho

  1. Shopping_in_soho_190118140134005

    01 Go shopping on Broadway

    Broadway is probably one of the most well-known streets in NYC, and also runs right through the center of SoHo. Many big-name shops have their flagship stores right here on this street. Broadway is not only the longest street, but it is also the heart of shopping in SoHo.

    You can find your mainstream stores such as Uniqlo and H&M. You can also try your hand with boutique shopping in SoHo. These stores curate their selection so it matches their brand identity and it makes for a better shopping experience.

  2. walking_soho_190118140134005

    02 Soho, Little Italy & Chinatown Walking Tour

    Now known for their many excellent restaurants, shops and tourism, Manhattan’s SoHo, Little Italy and Chinatown neighborhoods offer the most varied stories of New York City. Take a 2-hour tour with a local guide and discover hidden gems and 19th century buildings.

  3. museum_of.ice_cream_nyc_191217082436003_1920x960

    03 Museum of Ice Cream

    Located at 558 Broadway in SoHo, the Museum of Ice Cream features 13 all-new interactive art installations across 25,000 square feet over 3 floors. Besides multi-sensory installations, it boasts the biggest sprinkle pool to date. With exhibits like these, the Museum of Ice Cream NYC is not your traditional museum. If you’re a family with children, it’s really worth visiting the Museum of Ice Cream in SoHo.

    Recommended: The Best Museums in NYC

  4. cast_iron_district_170315165740108

    04 Explore SoHo with a camera

    If you’re big into photography, then make sure to bring your camera to this neighborhood. SoHo fashion is some of the best fashion in the country and the art scene is top-notch as well. If photographing people isn’t your thing, then you also have the option of shooting the cast-iron buildings.

    During the industrial revolution, cast-iron architecture was very popular as everyone was convinced that iron was much more substantial and fireproofed than steel. At the time, cast-iron fronts were built more often than normal wooden houses. These typical cast-iron buildings are the reason why so many producers decided to shoot their films or commercials on the streets of SoHo.

    The fire escape staircases along with the architecture give the neighborhood its unique look. These beautiful buildings belong to SoHo similar to how yellow cabs belong to NYC.

  5. 12_Chairs_soho_restaurant_170221140024004

    05 Have breakfast at 12 Chairs

    The name of the 12 Chair comes from the beginnings of the once small café, which only had 12 seats. Here you will find delicacies from Israel with a successful mix to the Russian cuisine. Sounds confusing, but it is super delicious. It is very popular both for brunch and dinner among the locals and is one of our go-to SoHo breakfast spots!

  6. La Colombe Coffee Roasters

    06 Enjoy a nice coffee in SoHo

    La Colombe Coffee Roasters in SoHo NYC is a renowned coffee haven known for its meticulously crafted brews and minimalist ambiance. With its sleek design and dedication to quality, La Colombe offers an array of specialty coffee drinks, including their famous Draft Latte and Pure Black Cold Brew, drawing in coffee aficionados from all around.

    My tip: These are the best cafés in SoHo NYC right now!

  7. 210823120923002_Popup_Store_NYC

    07 Keep an eye for pop-up events

    As we mentioned above, depending on the time of the year, SoHo hosts numerous pop-up events. The latest one we went to was the popular Friend’s Pop-Up and Sarah Jessica Parker’s Shoe Pop-Up.

  8. Dominique Ansel Bakery

    08 Dominique Ansel Bakery: Try the famous Cronut!

    You’ve probably heard of the infamous cronut. That originally started at Dominique Ansel Bakery. When they first came out, it was almost impossible to get one because it would sell out right away.

    Today the hustle and bustle has calmed down a bit, but we can still recommend a visit. Be sure to try the strawberry lychee tartlet or the croissants with coconut and chocolate!!!

  9. Boqueria_Tapas_SoHo_1600x800

    09 Restaurant Boqueria: Eat the best tapas in town!

    One of our highlights is the Boqueria in SoHo. We have walked past it 100 times and have not noticed it at all. Then it was recommended to us during a conversation and what can we say: it is really really good! We had to wait almost 30 minutes until we had two of the coveted seats. Both Tino and I would describe ourselves as Spain connoisseurs, so we were all the more surprised at HOW good the tapas were here. Took us right back to our summer vacations!

  10. 10 View independent movies

    The Film Forum in SoHo/Greenwich Village is a non-profit theater that’s known for showing independent flicks. If you’re a big movie person, this place is for you. The theater opened in 1970 and is an iconic spot.

  11. Fire_Museum_NYC_170728134126005

    11 New York City Fire Museum

    The former firehouse was reconstructed into a museum filled with three floors of New York City Fire Department history. Built-in 1904, the NYC Fire Museum cares for over 10,000 objects as well as archives, ephemera, and photographs that celebrate the history of the New York City Fire Department. You will also find a permanent memorial to the 343 members of the FDNY-EMS who lost their lives in the World Trade Center attacks on September 11, 2001. This museum is great for kids as younger friends of the FDNY are invited to try on an original firemen suit and can learn all about how firemen extinguish a fire.

    Recommended: The Best Museums in NYC

  12. Bike_Tours_170423115755018

    12 Ride your bike around SoHo

    If your time is limited and you want to check out as much of SoHo as you can, then we recommend just taking a bike. You’ll be able to see the many cobblestone streets, the art, and many fashionable people. It’s a lot to take in but definitely worth it.

    You can rent a bike at the nearby Brooklyn Bridge Bike Rental or take one of the many bikes from the city bike program Citi Bike.

     

  13. Leslie_Lohman_Museum_of_Art_front_wall_image

    13 Leslie-Lohman Museum of Art: the world's only LGBTQ+ Art Museum

    The Leslie-Lohman Museum of Art is one of the newest museums in New York and is the only one fully dedicated to LGBTQ+ art. It was recognized as a museum in 2016, but its roots trace back to 1969. 

    The founders Charles Leslie and Fritz Lohman exhibited the first artworks in their Soho loft back then, and today they have over 25,000 objects in their collection. 

  14. Best_Art_Gallery_NYC_211216102143003

    14 Learn the art of drawing

    The Drawing Center is a museum and an art gallery in Soho that focuses on historical and contemporary drawing and is one of the best things to do in SoHo since its opening in 1977.

  15. 190305174802001_jimmy_James_Hotel_Soho

    15 Enjoy a cocktail and amazing views at Jimmy at the James Hotel

    From 5 pm onwards Jimmy at the James provides one of the best views you can get of downtown NYC. This rooftop bar in SoHo has some great drinks and nice seating areas. If you’re in the mood for a cocktail, make sure to visit the Jimmy at the James Hotel. If you get here by sunset, the views will be even better.

    We consider Jimmy at the James one of the best bars in NYC.

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Attractions in SoHo

Many of New York’s major New York attractions are located in this part of Manhattan so make sure to add them to you travel itinerary:

  1. Georges Berges Gallery NYC

    01 Eden Gallery SoHo

    The Eden Gallery is an international contemporary art gallery with locations in NYC, Miami, Mykonos, London, and, soon, in Dubai. It was founded by Cathia Kimovsky in 1997 and has since grown into a worldwide network of high-end galleries that represent a multitude of international artists, each of whom has its own unique and modern approach to art. The artists from Eden Gallery collectively promote and represent contemporary optimism and colorful views of life. 

    In each of Eden’s gallery spaces worldwide, it’s evident that they operate at the forefront of vibrant, modern culture with a spirit of commitment to the community among their curators, supporters, and artists. At this gallery, you’ll find pieces of art that are held to the highest standards and events, experiences, and exhibitions that are not only unforgettable but will leave you transformed and inspired. 

  2. Arcadia Contemporary Soho Best Art Galleries NYC

    02 Arcadia Contemporary

    Arcadia Contemporary Gallery was founded in 2001 and had its first location in Soho New York. It has had its current name since 2014, originally it was called Arcadia Fine Arts. After moving to Pasadena/California from 2016 to 2021, it has been back in Soho since 2021. This time in the Soho Art District on West Broadway. 

  3. 210215170348001

    03 Broadway

    Broadway is probably the most famous street in New York City and SoHo’s main shopping street. It is not only the longest shopping street, but also a commercial heart of the city.

  4. Best_Art_Gallery_Soho_NYC_211216102143006

    04 Brooke Alexander Gallery

    The Brooke Alexander Gallery was founded in Soho in 1968 by Carolyn and Brooke Alexander in an East 68th Street storefront. Though it’s now located on Wooster Street, it still proudly serves as a member of The Art Dealers Association of America today.

    This art gallery began publishing prints and multiples for artists in 1968 and since then has published over 1,500 works. The Alexanders relocated the gallery a couple of times throughout the years, having moved from 68th Street to 57th Street in 1975, and then from 57th to Wooster Street in 1985. 

    At some point in the early ‘90s, Brooke Alexander and his wife split up, and he became the sole director/owner of the gallery. His wife, Carolyn Alexander, went on to join the gallery’s former director, Ted Bonin, to create the Alexander and Bonin Gallery in 1995. Yet still, the Brooke Alexander Gallery has become known for its influence on New York’s late-20th century art scene. In fact, these efforts were recognized in 1995 as the gallery was honored at the Smithsonian Institution. 

  5. cast_iron_district_170315165740108

    05 Cast iron architecture

    If you’re big into photography, then make sure to bring your camera to this neighborhood. SoHo fashion is some of the best fashion in the country and the art scene is top-notch as well. If photographing people isn’t your thing, then you also have the option of shooting the cast-iron buildings.

    During the industrial revolution, cast-iron architecture was very popular as everyone was convinced that iron was much more substantial and fireproofed than steel. At the time, cast-iron fronts were built more often than normal wooden houses. These typical cast-iron buildings are the reason why so many producers decided to shoot their films or commercials on the streets of SoHo.

    The fire escape staircases along with the architecture give the neighborhood its unique look. These beautiful buildings belong to SoHo similar to how yellow cabs belong to NYC.

  6. Color Factory NYC

    06 Color Factory New York

    The Color Factory New York is a museum where all ages can embark on an interactive journey through 14 colorful art exhibits. From the bright yellow of New York’s famous cabs to the creamy brown of a delicious street pretzel, the Color Factory celebrates the city’s vibrant colors.

    There’s a little surprise for visitors each time they visit, and you can take great photos in the diverse exhibits. All of this was developed by local and international artists and collaborators.

  7. Galerie_170423115755027

    07 Fridman Gallery

    The FRIDMAN GALLERY was officially opened in November 2013. The first exhibitions consisted of a series of collaborations with prominent curators and performances. Various lectures and events will also take place here.

  8. Eden Gallery in SoHo NYC

    08 Georges Berges Gallery

    The Georges Berges Gallery can be found in the heart of Soho, where you’ll find a splendid mixture of consequential living artists from around the globe. The man, Georges Berges, has always had a way of looking at art with a worldly yet human view, and he used this to create his namesake gallery on Broadway. His vision was to use the gallery to bridge the gap between emerging international collectors and artists, which has been pushed forward recently after a second gallery was opened in Berlin. 

    Yet, while he believes in representing emerging markets and the artists within them, he also knows how important it is to maintain a significant relationship with the artist and the art. At the Georges Berges Gallery, collectors can acquire original works from upcoming and established artists that have been shown and vetted by prestigious institutions, museums, and private collections around the world. 

  9. Gallery

    09 Hugo Fine Arts Galerie SoHo

    HUGO GALERIE in SoHo specializes in contemporary figurative painting and sculpture, emphasizing the relevance of traditional artistic methods to the present. Its international artists work with a variety of materials, including oil, pastel, watercolor, acrylic, and bronze, and represent styles such as realism, magical realism, impressionism, and surrealism.

  10. Deitch_Gallery_Soho_NYC_211221162851008

    10 Jeffrey Deitch

    Anyone who’s a fan of New York City’s contemporary art scene knows the name, Jeffrey Deitch. He’s an esteemed curator and art dealer who’s best known for his gallery that operated from 1996 until 2010 called Deitch Projects, where he curated projects such as Post Human and Lives. After shuttering his art gallery, Deitch moved to Los Angeles, where he served as the Museum of Contemporary Art (MOCA) director until 2013. 

  11. Best_Art_Gallery_Soho_NYC_211216102143003-1

    11 June Kelly Gallery

    The June Kelly Gallery is a contemporary art gallery founded in 1987 within NYC’s historic Soho district. This gallery specializes in contemporary sculptures, paintings, photography, and drawings while representing works from a diverse group of established, mid-career, and emerging artists, many of whom have already achieved international acclaim and recognition. 

    In the past, exhibitions displayed by the June Kelly Gallery have received numerous art world publication reviews from companies such as The New York Times, Art in America, and Sculpture Magazine. Such publications have not only profiled represented artists but have also featured the gallery on the cover. 

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Best Restaurants in Soho NYC

SoHo is filled with many restaurants, cafes, and bars and the majority of them are very popular. There’s literally a place to eat in every corner of the neighborhood. Trendy and hip restaurants in SoHo NYC can be found scattered throughout the neighborhood. Fine dining and more up-scale restaurants in SoHo are perfect for a date or an anniversary. Below are some places we can recommend:

  1. Balthazar_NYC_180213124837003

    01 Balthazar

    The stylish restaurant serves traditional French cuisine. Outside the menu you can also choose from the seafood bar and the delicacies from the Balthazar Bakery. The breakfast is legendary and the home-baked bread is especially convincing. By the way, you can get a lot more of it in the adjacent bakery.

  2. Antique_Garage_New_York_22

    02 Antique Garage

    As the name suggests, the location used to be an old screwdriver garage, which was brought to life in 2003. The furnishing with antique paintings and lamps creates a relaxed, cosy atmosphere.  And then the food: the starters alone are already a blast. Try “Mezze” – these are Mediterranean little treats.

  3. 230705141846001

    03 Aurora SoHo

    Ever been to Italy? Well, if you’re in SoHo, you don’t need a plane ticket because Aurora is right in the neighborhood, bringing you the rich flavors of Piedmont. Aurora got its start back in 2003 in Williamsburg, Brooklyn when Chef Riccardo Buitoni and his pals decided their neighborhood needed a place for authentic Italian comfort food. And boy, did they deliver!

    By 2007, Aurora was ready to grace SoHo with its delightful charm. Ever since, it’s been the trusted local favorite, distinguished by its commitment to freshness. The irresistible aroma of bread baking? That’s all them. The silky, luscious gelato? Crafted in-house. Every ingredient, sourced locally or imported straight from Italy, is part of the authentic experience.

    But let me share some insider brunch wisdom: you absolutely need to try the Parma Benedict. Prosciutto, poached eggs, and burrata, all gently laid on a fluffy brioche and topped with a luxurious truffle hollandaise. What a way to brunch! And their Truffle French Fries? Simply delectable. They serve this mouthwatering menu on Saturdays and Sundays from 11:00 am until 3:30 pm. So, whenever you find yourself in SoHo between these hours, stop by Aurora—it’s an experience you’ll truly savor!

  4. black_tap_nyc_milkshakes_180717125846001

    04 Black Tap NYC

    Black Tap NYC is known for its delicious milkshakes & burgers and really worth a visit!

  5. BoCaphe_nyc_6_171003104408007

    05 BoCaphe

    The BoCaphe is one of our favourite spots if we want to enjoy “Vietnamese French Cuisine” in a relaxed atmosphere.

 

Looking for more recommendations? We’ve got you covered! Here you find more spots here:


Best Bars in Soho NYC

At the end of the day, if you’re looking to relax and unwind, SoHo is also filled with amazing bars and pubs. Make sure to visit Jimmy at the James, which is a popular SoHo rooftop bar where you’ll get an awesome view of the skyline and exceptional atmosphere.

  1. Bar

    01 142 Sullivan Bar

    142 Sullivan Bar is a very popular little bar, especially with New Yorkers, in the Soho neighborhood, just two blocks from Bleecker Street and one block from W Houston Street.

    We love this place because of the welcoming atmosphere, and: the cocktails and the wines are really good. 

  2. Bar

    02 Bar Moga

    Bar Moga is a 1920s-era Japanese cocktail bar with jazz music, specializing in Craft Cocktails, Shochu, Japanese whiskey-based libations, and Yoshoku comfort food. Embracing the best this era of Japan had to offer. Yōshoku (洋食), or “western” dishes, are comfort food in Japan that boomed during the Taisho period, lending itself perfectly to the Bar Moga concept. Their signature cocktails incorporate traditional Japanese spirits into recipes inspired by the American prohibition era.

  3. 230627124026001_Fanelli_Cafe_SoHo_NYC

    03 Fanelli Cafe

    Located in the historic SoHo district of New York City, Fanelli Cafe is one of the city’s oldest bars, situated opposite The Mercer hotel.

    The property at 94 Prince Street, where Fanelli Cafe currently resides, first appeared in the city’s tax assessment records in 1846. In 1847, Herman Gerken leased the wooden building on the site and opened a grocery store. By 1857, Gerken replaced it with a five-story brick building that still exists. 

    The SoHo area underwent significant changes in the mid-19th century, transitioning from a residential neighborhood to a district lined with fashionable hotels, upscale stores, and brothels. Post-1870, the district became a hub for wholesale trade, featuring cast iron warehouses characteristic of today’s SoHo, an acronym for “south of Houston Street.”

  4. 190305174802001_jimmy_James_Hotel_Soho

    04 Jimmy at the James Hotel

    Here you have a 360° view of the skyline of Manhattan. At the pool you can enjoy classically inspired cocktails with herbs from the in-house roof garden.

  5. joe_and_the_juice_170731140712019-1

    05 Joe & The Juice

    If you want to charge your batteries with fresh juices for a short time, we recommend “Joe & The Juice”. There are different areas to sit and the juices are really awesome!

 

Looking for more recommendations? Check out this article: 


Best Cafés in Soho NYC

If you don’t want to necessarily dine-in, you can always check out some SoHo cafes. There are artisanal tea and coffee shops and bakeries throughout the neighborhood and are great places to visit for a quick break.

  1. 12_Chairs_soho_restaurant_170221140024004

    01 12 Chairs

    The name of the 12 Chair comes from the beginnings of the once small café, which only had 12 seats. Here you will find delicacies from Israel with a successful mix to the Russian cuisine. Sounds confusing, but it is super delicious. Very popular both for brunch and dinner.

  2. Cafe

    02 Butler Bakeshop & Espresso Bar (SoHo)

    Butler in SoHo NYC is the local gem renowned for its delectable breakfast, lunch, and everything in between. Indulge in freshly prepared meals and scrumptious baked goods, complemented by the finest espresso sourced from the esteemed artisans at Intelligentsia.

  3. Chobani

    03 Chobani Joghurt Bar

    This greek yoghurt bar is definitely one of NYC’s best. Here you will find everything that is organic and natural. As one of the most famous yogurt companies in the US their philosophy is that you cant beat natural ingredients, so they don’t try to. It’s definitely the perfect place to relax and recharge your batteries after a nice stroll through SOHO.

  4. Citizens of Chelsea & SoHo Food

    04 Citizens of SoHo

    Our next stop brings us to Citizens of SoHo, where the warmth and charm of an Aussie neighborhood cafe meld seamlessly with the bustling energy of New York City. Open for brunch all day, Citizen’s embodies the feeling of a close-knit community amidst the sprawling metropolis, where locals gather over steaming cups of coffee and delightful meals.

    Citizens first opened its doors in Chelsea in 2016, born from the shared vision of co-founders Justin Giuffrida and Andrew Geisel. Justin, from Melbourne (the world’s cafe capital), and Andrew, from the sunny Gold Coast, dreamt of bringing an authentic Australian cafe experience to the Big Apple while working together in an NYC coffee shop.

    For food recommendations, I urge you to try their Famous Smashing Avo, a gluten-free and vegetarian-friendly dish that features avocado tossed with feta and lime, served on a thick-cut multigrain toast and garnished with pickled onion, radish, pumpkin seeds, and beetroot hummus.

    If you’re in the mood for a sweet indulgence, their Banana Bread French Toast is a must-try. It’s an elevated take on the classic, featuring maple banana bread French toast adorned with caramelized bananas and mascarpone. Drizzles of miso butterscotch and sprinkles of black sesame soy powder add a unique flavor twist, and a garnish of fresh mint leaves provides the perfect finishing touch. 

  5. Dominique Ansel Bakery

    05 Dominique Ansel Bakery

    You’ve probably heard of the infamous cronut. That originally started at Dominique Ansel Bakery. When they first came out, it was almost impossible to get one because it would sell out right away.

    Today the hustle and bustle has calmed down a bit, but we can still recommend a visit. Be sure to try the strawberry lychee tartlet or the croissants with coconut and chocolate!!!

 

You can find more great spots here:


SoHo Stores: Shopping in SoHo

Because of the high number of designer stores in SoHo, this district quickly became one of the most famous places to live and arguably the number one destination for shopping in New York City. If you’re looking for the latest trends, creative and stylish fashion, then make no mistake about it, this is the neighborhood to go to. You can also find well-known stores such as:

  • Zara (503 Broadway)
  • Adidas Originals (115 Spring Street)
  • H&M (591 Broadway)
  • Nike (529 Broadway)
  • Louis Vuitton (116 Greene Street)
  • Prada (575 Broadway)
  • Moncler (99 Prince Street)

We also recommend checking out the Converse Speciality Store (560 Broadway) as well. They have good deals for our favorite casual Converse shoe and they have a “design your own Converse” corner where you can be creative and are able to decide how your shoes should look like.

SoHo also has a famous brand called Woolrich (125 Wooster Street). You can buy your warmest winter jacket here for 20% less compared to its European stores. A little further down Spring Street, Mercer Street and Prince Street, you will find the Apple Store (103 Prince Street) and Free People (99 Spring Street) with more stores to satisfy your needs.

The Best Boutiques in SoHo

Boutique Shopping

In addition to mainstream stores, boutiques in SoHo are cleverly curated shops that cater specifically to their customers. Boutique shopping in NYC is a great way to find unique pieces that you won’t necessarily find in bigger department stores. SoHo invites you to discover little creative shops, ran by young New Yorkers who sell their handcrafted products.

SoHo in New York is a lot more than just the big names of fashion magazines. Narrow alleyways, side streets, and sales carts on the sidewalks have a variety of special gifts and memories that you can purchase for a great deal.

Your SoHo shopping experience will be a memory that you’ll never forget, that’s for sure. Our personal tip – check out the MoMa Design Store on Spring Street. New York City has a lot of MoMa stores, but we think the one in SoHo is the best one. Another tip – visit SoHo during the week because the weekend can be really busy.

My Recommendation: Check out this article:


Best Galleries in SoHo

For the longest time, SoHo has been a key element of the New York art scene. Because of extremely high rent prices in the area, most of the galleries have now moved to areas like Chelsea. However, SoHo still offers great art galleries that you can visit if you’re interested in it.

One of the best galleries in SoHo is the Drawing Center on Wooster Street. They extended the space by another 50% making it even more worth visiting. Some other interesting galleries are 287 Spring (287 Spring St) or Eden Gallery (470 Broome St). During your walk around SoHo, you’ll see many other spaces that could tickle your fancy.

  1. Arcadia Contemporary Soho Best Art Galleries NYC

    01 Arcadia Contemporary

    Arcadia Contemporary Gallery was founded in 2001 and had its first location in Soho New York. It has had its current name since 2014, originally it was called Arcadia Fine Arts. After moving to Pasadena/California from 2016 to 2021, it has been back in Soho since 2021. This time in the Soho Art District on West Broadway. 

  2. Best_Art_Gallery_Soho_NYC_211216102143006

    02 Brooke Alexander Gallery

    The Brooke Alexander Gallery was founded in Soho in 1968 by Carolyn and Brooke Alexander in an East 68th Street storefront. Though it’s now located on Wooster Street, it still proudly serves as a member of The Art Dealers Association of America today.

    This art gallery began publishing prints and multiples for artists in 1968 and since then has published over 1,500 works. The Alexanders relocated the gallery a couple of times throughout the years, having moved from 68th Street to 57th Street in 1975, and then from 57th to Wooster Street in 1985. 

    At some point in the early ‘90s, Brooke Alexander and his wife split up, and he became the sole director/owner of the gallery. His wife, Carolyn Alexander, went on to join the gallery’s former director, Ted Bonin, to create the Alexander and Bonin Gallery in 1995. Yet still, the Brooke Alexander Gallery has become known for its influence on New York’s late-20th century art scene. In fact, these efforts were recognized in 1995 as the gallery was honored at the Smithsonian Institution. 

 

Find more spots in my article about the best Art Galleries in SoHo NYC here:


Best Hotels in Soho NYC

Staying in SoHo has many advantages. You’ll always be surrounded by some of the best atmosphere, bars, restaurants, cafes, and shops in NYC. If you decide to stay in the neighborhood please check out these amazing hotels.

  1. 11_Howard_Booking

    01 11 Howard, New York, a Member of Design Hotels

    5 stars | Indulge in luxury at 11 Howard, New York, a Member of Design Hotels, conveniently located near Soho, Bowery, Chinatown, and Little Italy in Manhattan. This stylish hotel offers complimentary WiFi throughout and features a chic bar for unwinding after a day of exploration.

    Guest rooms boast Scandinavian-inspired décor and unique artwork, complemented by modern amenities like a flat-screen TV. The hotel’s French restaurant, designed in collaboration with renowned restaurateur Stephan Starr, promises an exquisite dining experience. With a 24-hour front desk, guests can enjoy seamless service throughout their stay. Conveniently close to landmarks like One World Trade Center and the 9/11 Memorial & Museum, 11 Howard provides easy access to Manhattan’s attractions.

  2. Courtyard_by_Marriott_SoHo_Booking

    02 Courtyard by Marriott New York Manhattan / Soho

    3 stars | Just a short stroll from Greenwich Village, this Courtyard New York Manhattan offers comfortable, air-conditioned accommodations and convenient amenities including Table 181 restaurant, a Starbucks outlet, and a fitness room. 

    Rooms at Courtyard New York Manhattan SoHo are spacious and feature a flat-screen TV, complimentary WiFi, and tea/coffee-making facilities. Each room also includes a work area. Conveniently located near Houston Street underground train station, the hotel provides easy access to nearby attractions such as the Empire State Building.

  3. Crosby_Street_Hotel_Soho_New_York_Booking

    03 Crosby Street Hotel

    5 stars | In my opinion, the design hotel “Crosby Street Hotel” is one of the most beautiful hotels in all of New York. Like “The Mercer”, it is located in trendy and exclusive SoHo in the direct vicinity of the Museum of Modern Art Design (MOMA). The area is perfect for going out, shopping and eating!

    The 86 rooms and suites are super-stylish. The rooms are large, high, open and bright. The interior – for which Kit Kemp is responsible – offers a wonderful contrast to the loft-like windows, which are huge and reach down to the floor. Everything looks modern, but not without warmth. An absolute design highlight! The Crosby Bar & Terrace offers high standard food at any time of day – the cocktails in particular have a very good reputation.

  4. JG_Sohotel_Booking

    04 JG Sohotel

    3 stars | Located in New York’s vibrant SoHo district, JG Sohotel offers comfortable, air-conditioned rooms equipped with cable TV. Situated just over a mile from the National September 11 Memorial & Museum, and within easy reach of attractions like the Flatiron Building and The Highline Park, this non-smoking property provides convenient access to the city’s landmarks. 

    Guests can enjoy free WiFi and city views in select rooms, along with private bathrooms featuring showers and hairdryers. Bed linen and towels are provided for added convenience. Nearby attractions include One World Trade Center, NYU – New York University, and Brooklyn Bridge.

  5. ModernHaus_SoHo

    05 ModernHaus SoHo

    5 stars | The ModernHaus (formerly known as the James Hotel) is located in SoHo and only a few blocks from another popular hotel, The Dominick. Being located in SoHo, you’ll have access to some of the best stores in the world. The ModernHaus has a nice rooftop pool with amazing views.

Find the Best Hotels in SoHo NYC and the Best Hotels in New York here:


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Is SoHo worth visiting?

This NYC neighborhood is, without hesitation, absolutely worth visiting. It’s filled with a variety of shopping stores, art galleries, restaurants, and the cast-iron architecture which SoHo is known for is always great to look at. Aside from the many shopping opportunities, it’s also the neighborhood for many celebrities and figures.

A lot of them stay in this area when they visit New York City. For example, Rihanna was spotted staying at the Mercer Hotel. On any given day, you’re most likely to spot a celebrity or a model if you look hard enough. Actually, you might even walk by one and not even notice. Because of its popularity and demand, Soho is one of the most expensive neighborhoods in the city.


Nearby Neighborhoods

SoHo is an amazing place to visit and is one of the best places to visit in Manhattan. It’s definitely an area that tourists should check out. Once you’re finished with SoHo make sure to swing by the nearby neighborhoods below.

Similar Neighborhoods to SoHo NYC

If you enjoyed SoHo, below are similar neighborhoods that we think you’ll enjoy. Also, if you’d like to check out the areas with a  guided tour, make sure to look into our favorite walking tour of Little Italy, Chinatown and SoHo.


FAQ

FAQ

What does SoHo stand for?

SoHo is short for South of Houston Street. Houston Street is a big street in Lower Manhattan that goes from Hudson River to East River. Fun Fact: In this case Houston is not pronounced like the city in Texas but more like “how-ston”.

Where is SoHo NYC?

SoHo NYC is located in Lower Manhattan. Since SoHo in this case is an acronym for South of Houston Street the name already suggests that its located in the South of Houston Street. SoHo is close to Little Italy and Chinatown, as well as Hudson Square and Greenwich Village.

What to see in SoHo NYC?

In SoHo you find many galleries so it’s the perfect neighborhood for art fans. Moreover there are some really nice restaurants and cafes in SoHo. For all ice cream lovers there is the Ice Cream Museum located at 558 Broadway in SoHo. This neighborhood is also famous for it’s cast iron architecture.

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About the author

I'm a true New York fan! Not only have I visited the city over 25 times but also have I spent several months here at a time. On my blog I show you the best and most beautiful spots of the city, so that you have a really good time! You can also find lots of insider tips in our New York travel guide. Also check out my hotel finder for New York!

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