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After a successful pop-up in NYC in 2016, the Museum of Ice Cream (MOIC) now has a permanent location in New York. The MOIC in NYC is the first of several flagship locations launching in the US and abroad. Here’s what you need to know about it.
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About the Museum of Ice Cream
Founder Maryellis Bunn is bringing the interactive ice cream wonderland back to New York City. She and her team have been developing this dream for 3 years. The wait has finally paid off as the NYC Flagship Store finally opened its doors!
Located at 558 Broadway in SoHo, the MOIC features 13 all-new interactive art installations across 25,000 square feet over 3 floors. Besides multi-sensory installations, it boasts the biggest sprinkle pool to date. With exhibits like these, the Museum of Ice Cream NYC is not a traditional museum.
Each ice cream-art installation is pure eye candy but the goal at the MOIC NYC is not just to create a cute instagrammable background for your newest photo. In fact, it is encouraged, though not enforced, to leave your phone in your pocket to fully take in the whole experience. The Museum of Ice Cream in NYC aims to connect people, create moments of joy and stimulate your imagination.
Tickets to the Museum of Ice Cream NYC
Tickets for visiting the Museum of Ice Cream are already on sale. For $38 per person, you don’t only get admission to the MOIC, your ticket also includes ice cream tastings and signature treats exclusive to the MOIC NYC.
Considering that the Museum of Ice Cream pop-up in 2016 was sold out extremely quickly and the word about MOIC is spreading on social media, it’s best to reserve your tickets in advance. Tickets are available for dates between December 14th to March 1st. Even celebrities including Beyonce and Katy Perry have been to MOIC locations in Los Angeles, Miami, San Francisco, and New York!
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