A novelty experience just opened its doors at Chelsea Market: ARTECHOUSE NYC. The immersive and groundbreaking digital art installation uses artificial intelligence to showcase images of New York City in a dynamic and eclectic environment.
First things first, why is it called ARTECHOUSE? ARTECHOUSE is a portmanteau of the three words: Art + Technology + House. At the newest take on a digital art gallery, the creative minds behind the curtain explain that they hope to be stewards of artistic expression which is the “intersection of art, science, and technology”.
To date, the two founders Sandro and Tati have opened three locations. ARTECHOUSE debuted in Washington D.C in 2017, followed by Miami in 2018 and now has arrived in New York only one year later.
Current installation: Machine Hallucination by Refik Anadol
Machine Hallucination, a large-scale installation by Refik Anadol will be on display from Sep 6 to Nov 17. Refik Anadol, a Turkish, Los Angeles-based artist collected over 3 million images of New York City to showcase in a proprietary AI algorithm that shifts and changes before your very eyes. The algorithm reveals hidden connections between the images and creates a flowing visual effect as buildings, streets, parks, and skylines seamlessly blend together like the shifting sands of a windy desert. It seems the artist took some inspiration from the classic pin art toys that you can also find at the AR Bar located in the installation.
Your Visit to ARTECHOUSE NYC
ARTECHOUSE is located just around the corner from Chelsea Market. Its entrance can be found near the High Line on 15th Street.
Once you are checked in, you’ll be shown a short introductory video about ARTECHOUSE’s history and about the current installation. After that, you are free to be mesmerized by the massive display on your own. There is no time limit on your stay.
A fun feature is the Augmented Reality Bar. Not only can you play with classic pin art toys, but it also serves fun cocktails named after different neighborhoods. If you’ve always wanted to know what Chelsea tastes like, here’s your opportunity! Once you’re done marveling at the digital images, the exit will lead you straight into the lower level of Chelsea Market. Needless to say, a stroll through the market afterward is a perfect combination for an afternoon or evening meal. You could also sip a specialty coffee at the adjacent Starbucks Reserve Roastery to decompress with your group after the experience.
Tickets for ARTECHOUSE NYC
Tickets for ARTECHOUSE are extremely popular, so be sure to reserve yours in advance. When we came here, some people were turned away because there was no availability. If you don’t want that to happen, book your time slot online and you’ll be good to go. A ticket costs $24 and there are reduced prices for children, students, seniors, and members of the military.
Tickets for ARTECHOUSE in Washington DC are included in the Washington Explorer Pass, giving us hope that maybe ARTECHOUSE in NYC will be included in the New York Explorer Pass sometime soon, too. Once it is, we will let you know!
Our ARTECHOUSE Review
At ARTECHOUSE, I felt like in the middle of a complex computer program almost as if I was caught in the fever dream of a massive data server. It’s a transcendent experience leaving your own version of reality to take in the shifting images all around you.
Feel free to lie down for a while!
Most people just sit or lie down and let themselves be taken by the sensations. I recommend you do the same! As a New York enthusiast, I particularly enjoyed the unique connection with the city in the art display. If you plan to visit ARTECHOUSE, expect to spend at least 30 minutes here.