What is New York without FAO Schwarz? It’s the most popular toy shop in New York and it simply belongs to the city just like the yellow taxis and the Empire State Building. The media hype was huge when FAO Schwarz NYC closed in 2015. But since November 2018 they are back with a new location. Also, the timing is perfect because the holidays are right around the corner.
Video of FAO Schwarz in NYC
With the location of the new FAO Schwarz NYC right on Rockefeller Center, the famous toy store can definitely compete with its former location on Fifth Avenue. FAO Schwarz has been making children’s hearts beat fast for over 150 years. They have a large selection of teddy bears, barbies, books, and international toys. The reopening of FAO Schwarz was eagerly awaited by all. As a matter of fact, New Yorkers were appalled when FAO Schwarz closed down in 2015, right before the holidays.
The New FAO Schwarz NYC
Expectations were high in regards to the reopening of FAO Schwarz. Everything is obviously newer, more timely and modern. The location, which is just a few steps from the famous Christmas tree at Rockefeller Center, and Top of the Rock is perfect. The famous clock in the staircase is now digital.
Also, you can play “The Big Piano” on the floor (famous from the movie “Big”). There’s many new features as well as classic ones. If you want to see the FAO Schwarz NYC’s toy shop in Manhattan and do not want to be pushed through the store like sardines, come early in the morning. For children, this place is, of course, unique and should definitely be on the list.