Privacy Policy - Loving New York

Privacy Policy

By Steffen, 13. June 2017
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Privacy policy

We are pleased about your interest in our homepage, our information and offers.

Of course, it is very important to us to ensure protection of your personal data with regard to collection, processing and usage of data during your visit to our website. With this privacy policy, we fulfil our legal obligation to inform you of our practices concerning the storage, nature and purpose of the data and of our identity. We also notify you of the initial transfer and the nature of the transferred data.

The responsible body in accordance with the German Federal Data Protection Act is

melting elements GmbH

Fuhlsbüttler Str. 405

22309 Hamburg

Please note: offers from third party companies are also published on our website. During the order process, you may be redirected to the website of the respective vendor. Please note that we have no influence on the collection and processing of personal data on third party websites and that by visiting external websites you are no longer within the area of application of this privacy policy.

1. The subject of data protection

The subject of data protection is personal data. Personal data refers to individual details about personal or factual circumstances of an identified or identifiable person. Such as name, postal address, e-mail address, but also usage data such as your computer’s IP address.

2. Automatic anonymous data collection, processing and usage

We automatically collect, process, or use non-personal information transferred by your browser. This information includes:

– browser type/ version,

– operating system,

– referrer URL (link source),

– time of server request

3. Cookies

In order to make our website more attractive to visitors and to enable the use of certain functions, we use cookies and other comparable technologies on various web pages. Cookies are small text files that are saved on your device. Some of the cookies we use will be deleted after a browser session ( session cookies). Other cookies will remain on your device and enable us or our affiliates to recognize your browser on your next visit (persistent cookies). You can change your browser settings to be notified when cookies are used, so that you can accept cookies individually, or only in certain cases, or not at all. If you do not accept cookies, the functionality of our website may be restricted.

4. Prompted collection, processing and usage of personal data

In general, collecting or transferring personal data is not required for using our website.

Personal data will only be processed or used as far as you have voluntarily submitted it. This may be required in the following cases:

(1) Enquiries/orders/contractual services

We will collect and process your personal data to the extent necessary, as far as you have submitted data during enquiries, orders, contract related enquiries or other individual operations.

We will use the data you submitted to fulfil our contractual obligations towards you and to process the contracts concluded between you and us. In this context, it may be necessary to communicate your personal data to companies we deploy to provide the service or to process the contract. Those may be e.g. carriers or other service providers. Moreover, we will use your personal data for customer service, should it be necessary in order to answer your enquiries.

(2) Registration

Registration is not required in general for orders via our website. If need be, you have the option to create a customer account for future activities. To do this, you will need to submit your personal data. Personal data requested in this process may be:

– surname, first name

– address

– e-mail address

– phone number

(3) Newsletter

When subscribing to our newsletter, your e-mail address will be used for our own marketing purposes until you unsubscribe from the newsletter. Unsubscribing is possible at any time. To receive our newsletter, a valid e-mail address dedicated to you is required. We will verify its validity in the registration process by sending you a confirmation e-mail.

(4) Disclosure of personal data to government institutions and authorities

We will only communicate your personal data to government institutions and authorities entitled to receive such information within the framework of our legal obligations or by virtue of a judicial decision.

(5) Advertising, market research, customising tele media

We may create user profiles when pseudonyms are used to the extent permitted by law for purposes of advertising, market research or customised tele media. User profiles will not be combined with data on the bearer of the pseudonym. You have the right to object to the usage of personal data for purposes of advertising, market research or customised tele media.

5.1 Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which will be saved on your computer to allow analysing your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website for the purpose of compiling reports about the website’s activities and providing the website operator with additional services associated with the website usage and Internet usage. The IP address transmitted by your browser within the context of Google Analytics is not combined with any other Google data. You can prevent storage of the cookies by making an appropriate setting in your browser software. However, we draw your attention to the fact that in this case you may not be able to use all functions of this website to the full extent. In addition, you can prevent collection of the data created by cookies and relevant to your use of the website (incl. your IP address) to Google and Google’s use of data by downloading and installing the plug-in available under: (http://tools.google.com/dlpage/gaoptout?hl=de). In view of the discussion on the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension “_anonymizeIp()” so that IP addresses are only processed further in abbreviated form to prevent them from being directly linked to a particular individual.

5.2 Hotjar

This website uses Hotjar, an analytical software provided by Hotjar Ltd. („Hotjar“) (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Hotjar allows measuring and evaluating user behaviour (clicks, mouse movements, scroll positions etc.) on our website. Information generated by the „tracking code“ and „cookie“ about your visit to our website will be transferred to and saved on the Hotjar servers in Ireland. Information collected via tracking code:

Device-dependent data:
The following information can be recorded by your device or your browser:

  • the IP address of your device (collected and saved in an anonymised format)
  • your e-mail address, including your first and surname, as far as you have submitted these via our website
  • screen size of your device
  • device type and browser information
  • geographic location (country only)
  • the preferred language to show our website

Log data:

The following data will be generated automatically by our servers when Hotjar is used

  • referring domain
  • visited pages
  • geographic location (country only)
  • the preferred language to show our website
  • date and time of website access

Hotjar will use this information to evaluate your use of our website, to generate usage reports, and for other services concerning usage and evaluation of this website. To provide its services, Hotjar uses services of other providers, e.g. Google Analytics. These third-party companies may save information your browser sends during your visit of our website, such as cookies. For further information on how Google Analytics saves and uses data, please consult their respective privacy policies (see above).

You can prevent Hotjar from collecting your data by clicking the following link and following the instructions given there: https://www.hotjar.com/opt-out.

5. Facebook Custom Audiences

We use communication tools of the social network Facebook, Custom Audiences and Website Custom Audiences in particular. In general, a non-reversible and non-personal checksum (hash value) will be generated from your usage data that can be transferred to Facebook for advertising and marketing purposes. For Website Custom Audiences, the Facebook cookie will be addressed.

For further information on the purposes and scope of the collection of data and the processing and usage of data by Facebook, as well as on setting options available to protect your privacy, please consult the privacy policies of Facebook on https://www.facebook.com/ads/website_custom_audiences   and

https://www.facebook.com/privacy/explanation . To object to the use of Facebook Website Custom Audiences, please visit https://www.facebook.com/ads/website_custom_audiences . If you wish to object to the use of Facebook Custom Audiences, please log out of our web services.

 6. Linked contents

Our website contains links to sites and contents of third party websites and platforms, such as Facebook, LinkedIn, Twitter, Pinterest and Instagram. We would like to point out that we have no influence on the collection, processing and usage of personal data by the operators of the linked platforms. As soon as you are visiting a linked website, you are leaving the scope of this privacy policy with regards to the personal data collected by those websites. Information on the privacy policy of external service providers can be found at the respective provider’s.

7. Right to information

You may request information on your personal data we stored, as well as on the origin of the data, on recipients or categories of recipients the data has been transferred to and on the purpose of storing the data.

8. Deletion and blockage

We shall delete personal data processed for our own purposes as soon as knowledge of the data is no longer required to fulfil the intended purpose. In case deletion of the data is restricted by legal, statutory or contractual reasons, or if there is reason to believe that by deleting the data, interests of the concerned party worth being protected would be compromised, or if deletion of the data is not possible or can only be achieved at disproportionate effort due to the particular type of storage, blockage will substitute the deletion.

In addition, you may request blockage, correction or deletion of your personal data we collected at any times. Your personal data will also be deleted when you revoke your consent to our collection, processing and use thereof. If consent is revoked during an ongoing business transaction, your data will be deleted immediately thereafter.
This shall not affect further legal obligations concerning deletion or blockage of personal data.

For questions regarding any aspect of data privacy protection, please contact us via the address indicated in our website’s provider identification (website credits).

9. Technical and organisational measures

We shall take the technical and organisational measures that are required to ensure implementation of the rules of data privacy protection, insofar as the effort involved is reasonable in relation to the desired level of protection. As we cannot guarantee complete data privacy when communicating via e-mail, we advise that you send confidential information to us by post.

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